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Posted June 13, 2019 by Chris in Features
 
 

The Impact of Music in Casinos

There is so much power in music, so much so that the casinos use it to encourage people to spend more time at the establishments. Music affects every person differently and can be used to psychologically influence what one thinks, feels and does. There are studies that explain the impact of music on a person’s neurology and its effects on each individual. People are already using music to alter their neurology e.g. listening to an upbeat song when feeling sad and depressed or listening or listening to romantic songs when one is in love. The same way casinos use the knowledge they have on the effects of music on clients to make more money.

The use of music in the background

Many establishments use background music to influence sales such as shopping malls, bars, supermarkets etc. This means that most marketers are aware of the power music has on the neurology of customers hence its use in almost all places one is likely to spend money. Different types of music evoke different emotions within a person. For example, certain playlists can encourage a client to walk faster or slower in a shopping center. There are also playlists that can influence one to spend more money like in a casino. This influence is especially prevalent today, considering the variety of options. Music can keep players focused on the numerous games and new slot sites for 2019 by using of online gambling sites like bingosites.bet. Some establish also use music to alleviate the time customers spend waiting in line.

Music and Its Psychological Influence on Players in Casinos

The main reason why casinos have music is to ensure the players stay longer which translates into more money for the establishment. The music used in such places is specially curated to keep players focused on the numerous games at the casino. Different music is used in different gambling halls to relax the players and keep them focused on the games. They don’t notice when the music changes because it is created to flow perfectly and consistently all day every day.

Before one gets in the casino, there can be playing live or recorded live music which attracts clients to the main floor. Using a high-profile musician can bring people into the casino bar or entertainment lounges. Once people are inside, the use of background music is barely noticeable after a while.

The use of loud fast tempo music on the background is to increase a player’s reaction time. This means that they use very little time to decide what bets to place and how to counter. Fast tempo music increases the betting speed considerably which translates into more turnover for the casino. However, this leads to a significant decline on the time a player spends gambling.

The use of slow tempo music has the opposite effect on players. It influenced players to think as they are placing bets and before making their next mores e.g. during competitions or tournaments. This calculating behavior encouraged players to extend their stay in the casino considerably regardless of whether they win or lose.

The music played on the gambling halls also depends on the predominant crowd at that particular time. If it’s the older crowd, there could be jazz music playing in the background. The younger crowd prefers the night and most likely the casino will be playing rock and roll.

The psychological use of music in casinos is a marketing ploy used by the managers and owners to get the most out of the players. They understand the demographic that frequent the establishment, what time of day they come in and how many people are in the casino at all times. All these factors help them develop the perfect playlists to influence them to play their games. However, if a person is just interested in gambling at their own time and without the distraction, he or she can try an online slots machine.


Chris

 
I listen to and write about music!