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Posted January 27, 2021 by Mike Mineo in Features
 
 

The psychology of music in online and offline gambling environments

 Does music influence the way you feel when you play casino games? Research says it does as music can influence consumer behavior in retail environments. And, marketers, commercial retail bosses, event organizers, and casino executives all know that. 

Music is a very powerful tool for influencing consumer behavior. It can influence the places that customers go to, the atmosphere of commercial premises, but even the amount customers are prepared to spend. Background music can truly influence the customer experience. Don’t believe us? It’s science that backs this statement. Several scientific studies suggest that music has a major influence in retail environments in relation to consumer behavior. 

In gambling environments, music plays a significant role as well. It has been used in gambling for many years. Players enjoy listening to music when either playing poker or other types of casino games.  

The psychology behind the music in relation to players

We all enjoy listening to music. Whether is while doing some house chores, during a long drive, or while enjoying a barbeque with our friends, there’s always some music playing in the background. 

But why do we enjoy music so much? Well, it seems that music affects the way our brains function. Listening to music is actually a great workout for our brain, reducing anxiety and improving mental alertness and memory. In other words, it can put us in a good mood and make us feel more confident. Besides that, listening to music can also have some physical impacts on our bodies, reducing blood pressure and pain.  

Now, let’s see how these effects translate in gambling environments that are becoming increasingly popular among consumers . 

Can a room’s atmospheric music impact how you play casino games and how much you enjoy them? Well, similar to what music does to the brain in any other environment, in gambling environments, be it online or offline, it can make players enjoy themselves more, enhancing their experience with the casino games they play. 

Music, particularly soothing and soft music, is also known to improve focus. So, the songs played in casinos encourage the players to remain fixed on the games they are playing, strengthening their gambling behavior and increasing the time spent on gambling.

 Now, research suggests that there seem to be three qualities of music that can influence consumers’ behavior in retail environments. Let’s see how these three qualities of music played in casinos influence players. 

Tempo

Different musical tempos have a different impact on the way people play.

Casinos can choose between fast-paced and slow-paced music. Yet, the two can help them achieve different things. 

More precisely, fast-paced or high-tempo music is associated with faster betting as it amplifies gambling behaviors by making the players feel energetic and excited. On the flip side, slow-paced and soft music can help players relax, remain focused on the games, which improves the time spent in the casino. 

Volume

Music loudness also has a direct effect on time spent by players in casinos. More precisely, loud music can affect the time spent in casino ventures. First of all, loud music is disturbing in general, unless it’s your favorite jam and you are the one turning on the volume. Secondly, casinos are pretty noisy places as there are a lot of people there, all talking or yelling or laughing. So, more loud noises are only going to distract the players even more from the games they are playing.

Genre

The music genre can also affect some players’ experience in the casino. 

When it comes to music genres, there’s no accounting for taste. A specific genre might sound pleasant to some of the people in the casino, while it may sound really annoying to others. So, casinos should stick to lounge background music that is soft and soothing for everybody. 

Music in casinos

If you’ve ever visited a land-based casino, you’ve likely noticed that there was some soft instrumental music playing in the background. It was neither too loud nor too slow, but just enough for you to notice that it’s there. 

Yet, even if you didn’t pay attention to the music played in that venture, be sure that your brain did and likely influenced your entire behavior during your time there without you even noticing it. 

It has probably made you more joyful, calm, and eager to keep on playing. Music can even help casinos calm those angry customers who have suffered a monetary loss in their location and for which casino executives often need legal support for online gaming and casino systems to deal with their complaints. 

Just like it is in most retail environments where customers come, casinos also play background music to influence the behavior of the players. Whether it is spending more time at the casino, betting more, or having a better overall experience with the games and the venue, casinos use background music to achieve these goals. 

Music in online casinos

Music can’t only be found in land-based traditional casinos. Music has made its way to online casinos as well. 

In general, background music and sounds have become an integral part of websites and mobile apps. And, for a good reason. Like it does in real-life experiences for customers, music in apps or websites helps provoke specific emotions in players. Well-chosen music helps get the visitors in the right frame of mind when using an app or visiting a website. 

In online casinos or mobile casino apps, music can make players use all the free spins in no deposit casinos and continue to play even after because it gets them hooked. That is why most online gambling sites and casino apps use music to make their games and gambling activities more engaging for players. 

Music is an essential tool for enhancing the overall gaming experience and will continue to be used in land-based and online casinos in the future. It helps players who sit at the roulette, poker tables, or blackjack to enjoy their time with the casino a lot more.


Mike Mineo

 
I'm the founder/editor of Obscure Sound. I used to write for PopMatters and Stylus Magazine. Send your music to [email protected].