Posted January 27, 2021 by Chris in Features

Trends and Brands: How Music Impacts Your Marketing Campaigns

Music is an essential tool in the marketing world, and there’s nothing that could prove it otherwise. Plenty of research has accredited music with improving the effectiveness of the marketing campaigns. 

For most of us, we have seen and felt this magic in effect. With all the apps, games, and ads we’ve viewed over a lifetime, which one stood out the most? Perhaps there was a game that had some catchy song or comical theme in its script. 

Let’s go back in time and reminisce. Can you recall the game or video advertisements that have stuck in your mind over the years? Or why did you like it in the first place? Did the commercial have a memorable or catchy tune? Can you recall the genre of the song? 

It comes as no surprise that most of the marketing campaigns we’ve seen and experienced from our childhood have a memorable song. Fast-forward to 2021, you will find some of those ads entrenched deep in our subconscious. How is it that whenever we hear the sound of an advertisement track playing, it tends to activate our memories in a second? Likewise, our brain will stray back to the advertisement whenever we see the advertised service or product within our vicinity. Not only that, but you might even find yourself buying the commodity thoughtlessly. 

Music, therefore, can be a powerful tool for enhancing and improving the effectiveness of your marketing campaigns. The right track at the right time can increase the popularity of a product. 

To put it much simpler than already is, if you mess up and choose to implement an unsuitable song in your products or advertisement campaigns, potential customers may instantly disregard your products. The listeners/viewers’ impact on the commodity can be quite detrimental if they dislike the track. Inherently, the audience will subconsciously avoid the service or product without ever truly knowing it.  

Creating an atmosphere through UX and UI 

In 2021 the fields of UI and UX have been largely dominated by visual or physical digital design. Now with e-commerce upsurged by Covid, knowing a successful and secure transaction has taken place – even when you can’t see it – will become massively crucial. In 2021, audio UX strategy seems to occupy an important and integral place in audio branding. That means a scaling number of brands from a wider range of categories will invest in their own unique audio UX as digital commerce. 

Sounds Effects Increase the Allure in Gambling World 

The psychological impact of music has been scientifically overlooked, despite the prevalence of sounds and music in our daily lives. Until not long ago, there wasn’t any research conducted on music’s influence in the gambling world, although VeraJohn online casino games have become a popular choice of entertainment. People love to play online slot machines that offer casino-related cues such as the “cha-ching” of the coins of symbols or dollar signs.

The sounds and sights of winning on a slot machine may increase the audience’s desire to play-and the memories of winning big, as data shows.

The research shows how cues related to winning and money can make online games more engaging and can even make bigger wins more outstanding. These cues are prevalent in casinos and likely enhance the allure of online gambling.

According to new research by the University of Alberta scientists, people fancied playing with these cues no matter how perilous the slot machine was, and regardless of when the visual and sound effects appeared. The memory of winning and attraction to slot machines can be influenced by other aspects other than the amount of money won on a slot machine.

Music has the power to change our moods. When you enter a nightclub, you should expect to hear heavy bass and a fast tempo. Yet this depends on the establishment. The same goes when you enter VeraJohn gaming world. The sounds you hear in a particular game helps in giving an impression or influencing a habit.

Changing Habits Bring Changes in Marketing

Ever-evolving consumer trends require more exploration because as consumer behaviour changes, so should your marketing strategies. 

With that in mind, maybe it’s worth considering how you should connect with your audience. In 2021, growing media consumption means brands should focus on producing more audio content. Content that is catchy and engaging. With visually-driven touch points such as websites, online videos, and personalized apps, the right voice, music, and sound design can add an important emotional element to your campaigns. 

Enthused by their renewed interest in audio and its various forms and formats, the audience is paying closer attention to the soundtrack of your marketing efforts. Not only does this impact on how your prospects perceive your brand, but it can also improve products and brand awareness and lead to more sales and online visits. 

  • Audio is memorable. According to Nielsen Audio, consumers who hear a radio advertisement are 35% more aware of the ad than those who were only exposed to it on TV. 
  • Audio allures the audience. Marketing experts explain how supplementing TV campaigns for local events with online and radio ads is a more effective marketing strategy. 

The constant use of music and other audio elements can change a barren marketing campaign into a branded content ecosystem. The brand’s audio and visual identities form a strong relationship. The right track at the right ad, helps a brand’s message come across in every possible way. Yet, to deliver a great brand experience in the right way, marketers should follow a set of guidelines for selecting the right voice sounds and music. 

Making the right sound choices can also help brands come across as an advocate for a cause, lifestyle or idea. Now with the marketing industry backing the importance of sounds for brands, marketers will have to implement audio strategies to match the focus they put on their services and products.


I listen to and write about music!