Posted April 24, 2021 by Chris in Features

What makes Instagram a great tool for business

The world has evolved into a place where the internet, more specifically social media, has become a prominent part of everyone’s life. It’s highly unlikely that you’ll find someone who isn’t part of this massive online virtual reality. Social media has captivated billions of users around the world and has somewhat turned them into brands themselves but it is not just for your average Joe, social media works well for brands and businesses too. It has a layout that is designed to make it easy for people to take and post pictures on their account without having much knowledge of social media and how it works. It is also easy for you to see what others have posted making it a great tool for businesses because you are able to share posts easily with followers and advertise products and services.

If you are new to Instagram and are unaware of its benefits for business, here are a few you should know:

A very large audience

Instagram has a massive audience with 1.074 billion users. This is good for your brand because each user is a potential customer or follower. There are always so many ways to target followers, such as hashtags, but you might need help to find trending hashtags, but there are tools such as Task Ant to help with that. With so many users on Instagram there is no limit to how many people your business can reach and there is a high chance that your customer is probably on Instagram already.

One thing that you need to be familiar with in the Instagram realm are niches. Instagram has many niches which is a specialized section of the population, for example Beauty or fashion or travel. These are all examples of niches and your audience might belong to different niches. 

Many ways to engage

There are many ways to engage on Instagram and your business should make use of them all. By engaging you are increasing brand awareness and increasing the chances of customers supporting your brand or business. Engaging also increases the number of followers you attract. If you are unsure of how to engage on Instagram, here are a few ways:

  • Use hashtags 
  • Write better and longer captions
  • Like and comment
  • Reply to comments on your posts
  • Use a growth service for Instagram such as Growthoid
  • Ask and answer questions
  • Host polls and questionnaires in your Instagram stories
  • Instagram live

The best way to engage is to establish a voice on Instagram and respond to comments and ask your followers questions. 

Brand awareness relationships

Instagram is also a place to raise brand awareness which means getting your customer to recognise your product or service by its name. There are many ways to raise brand awareness on Instagram including the following:

  • Be consistent with your brands personality
  • Use hashtags strategically
  • Create a posting schedule and stick with it
  • Use Instagram stories
  • Be strategic with the images that you choose to post
  • Collaborate with influencers

Organic marketing is also great on Instagram, there are free ways to advertise on social media such as user generated content, where users upload videos and images etc onto Instagram. It is also wise to build and improve brand relationships with followers and customers on Instagram, ways you can do this include taking the time to acknowledge posts, messages and comments that you receive. This will help strengthen your relationship and build a sense of community with your followers and customers. 

A great way to direct traffic

The last point we are going to be looking at is how Instagram is a great way to direct traffic because there are so many user on Instagram. Some ways that brands direct traffic on Instagram include:

  • Add a website link to their bio
  • Place a call to action on images that they upload
  • Instagram ads
  • Influencers

It is wise for you to employ these methods to direct traffic to your website or store.

So there you have it, 4 simple reasons that makes Instagram a great tool for business. If you have a business or brand, then Instagram is definitely a place that you need to be investing your time in. Many brands and businesses use Instagram to their advantage because it works! There is a very large audience, there are many ways to engage, you can create brand awareness and it is a great way to direct traffic. 


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