New Sincerity Works – “Just Like Vapor”


Drawing from hook-y and immediately captivating indie-rock acts like Spoon and The New Pornographers, Cincinnati-based group New Sincerity Works exude a similarly active sound throughout their new album Wonder Lust. “I wrote the songs to accompany a book of personal photographs,” explains frontman Mike Tittel. “The book never happened but I did get a record out of the whole project. I liked the idea of trying to describe what falling in and out of love is like and what happens in between those extreme modes of living. It’s a record about love but not really love songs.”

There’s a bunch of memorable songs throughout the release, though my favorite is “Just Like Vapor.” It simultaneously showcases the band’s numerous strengths, from Tittel’s fiercely melodic delivery – comparable to Win Butler’s more rock-forward efforts in anthemic ferocity – to the band’s implementation of both guitars and playful ’80s-infused synths. “Just Like Vapor” is a non-stop, melodic affair throughout its nearly four-minute run, tidily wrapping the band’s many strengths into one easily digestible package.

Stream Wonder Lust in full below:

Mike Mineo

I'm the founder/editor of Obscure Sound, which was formed in 2006. Previously, I wrote for PopMatters and Stylus Magazine.

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