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Posted May 31, 2018 by Mike Mineo in Features
 
 

Russia 2018 and the World Cup Anthem Effect

With barely 2 weeks separating football lovers and the most coveted trophy in football, we take a long look at the official anthem of these edition of the premier country competition. World cup Anthem was introduced as a teaser for warm-up games, souvenir during the events as well as bonus for advertisers for the world-cup games. The choice of theme are always decided based on the major languages and the language of the host country.

The use of official anthem for world cup began as far back as 1962 when it was introduced in Mexico. Since then it has been deployed in over 14 editions of the world cup before the 2018 edition in Russia. English and Spanish language seemed to have dominated the FIFA songs during the period. Within the course of its resurgence, it has also evolved with time with the further division to suit the demands of sponsor. The initial have one official song evolved into two songs back in the mid-90s with an official song and an official anthem. Today the world cup songs have no doubt joined the innovative era of football with the further evolution with further division into official anthem, official song, sponsorship songs as well as other songs to suit other languages and races.

Just like best Betting Apps innovation, Russia is not an exception to the 21st century innovation as 4 different songs have already been released for the world cup. Will Smith, Nicky Jam and Era Istrefi in collaboration with FIFA and Sony will perform the “Live It Up”, the official song of 2018 world cup before the finale of the world cup begins at Moscow’s Luzhniki stadium in 15th July. Jason Derulo’s Colors no doubt will be the official theme for advertisement with Coca Cola already endorsing the song. Other songs includes “Positivo” by J Balvin and Michael Bruth as well as “United by Love” by Natalia Oreiro.

FIFA and Sony have not disappointed over the course of their partnership as the have combined to bring out of the best themes for World cup edition. Their ability to merge Trending football and music have brought out the passion for the beautiful game. Their recent performance in the two most recent edition of world cup speaks highly of them with Waka Waka (It’s time for Africa) in 2010 edition in South Africa and Ole Ola (We are one) in 2014 edition in Brazil. We also anticipate a thrilling world cup.


Mike Mineo

 
I'm the founder/editor of Obscure Sound. I used to write for PopMatters and Stylus Magazine. Send your music to [email protected].