New Love Crowd – “Give You Up”

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“Give You Up” is a suave new track from New Love Crowd, showing an aesthetic reminiscent of gently grooving ’60s and ’70s rock/pop. The project is led by Travis Swinford, known for Plains, and formerly with Holy Youth, Drew Price, Dommel Mosel, and Flower Girl. The track release comes ahead of their forthcoming full-length, self-titled album. The “never gonna give you up,” plays with smooth and satisfactory allure, with the mellow guitars and doses of spacey synth arpeggios lending nicely to the vintage feel. “Give You Up” is a chill, melodic success from New Love Crowd.

Check out the music video for “Give You Up” on YouTube.

“Give You Up” and other memorable tracks from this month can also be streamed on the updating Obscure Sound’s ‘Best of June 2019’ Spotify playlist.

Mike Mineo

I'm the founder/editor of Obscure Sound, which was formed in 2006. Previously, I wrote for PopMatters and Stylus Magazine.

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