“Here I Go” is a riveting pop success from London-based artist Winnie Ama, infusing a stylish synth-forward fervency amidst a plethora of vocal hooks, reminiscent of Little Dragon. The opening lyrics — “I was used to hiding what I want,” — show vulnerability that’s uplifted by the consuming “here I go,” vocal push. Gradually escalating synths past the one-minute mark evolve into a peppy, bouncy tone alongside backing vocal adornments. The ensuing bass-heavy verses strut a funk-friendly allure, gearing seamlessly again into a hooky reprisal. The track’s standout production touts lovable ’80s nostalgia, while also showcasing Winnie Ama’s contemporary vocal charms. “Here I Go” is a wholly replay-inducing success.
Winnie Ama says the track is “about becoming the best version of yourself and pointing out people’s strengths when they can’t see how good they are themselves.”
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This track and others featured this month can be streamed on the updating Obscure Sound’s ‘Best of March 2022’ Spotify playlist.
The track is also featured in the genre-based, best-of Spotify compilation Emerging Indie Pop.
