Winnie Ama – “Here I Go”

Photo Credits: Winnie Ama, Carrie Davenport, VisakhLeela Gopinath

“Here I Go” is a riveting pop success from London-based artist Winnie Ama, infusing a stylish synth-forward fervency amidst a plethora of vocal hooks, reminiscent of Little Dragon. The opening lyrics — “I was used to hiding what I want,” — show vulnerability that’s uplifted by the consuming “here I go,” vocal push. Gradually escalating synths past the one-minute mark evolve into a peppy, bouncy tone alongside backing vocal adornments. The ensuing bass-heavy verses strut a funk-friendly allure, gearing seamlessly again into a hooky reprisal. The track’s standout production touts lovable ’80s nostalgia, while also showcasing Winnie Ama’s contemporary vocal charms. “Here I Go” is a wholly replay-inducing success.

Winnie Ama says the track is “about becoming the best version of yourself and pointing out people’s strengths when they can’t see how good they are themselves.”

This track and others featured this month can be streamed on the updating Obscure Sound’s ‘Best of March 2022’ Spotify playlist.

The track is also featured in the genre-based, best-of Spotify compilation Emerging Indie Pop.

Mike Mineo

I'm the founder/editor of Obscure Sound, which was formed in 2006. Previously, I wrote for PopMatters and Stylus Magazine.

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