Kallai – “Always/Never”

/

“Always/Never” is a dreamy shoegaze-inclined charmer from Kallai, a newly formed band from Portland, Oregon. The project comprises members from various acts: Trance to the Sun, Lost Echoes, and Luscious Apparatus. Kallai’s melding of shoegaze, post-punk, and dream-pop enamor on “Always/Never,” which represents the lead single from their upcoming debut EP, out in June.

The track wastes no time with atmospheric immersion, launching into hazy guitar distortion that lingers with reverb-friendly warmness. The serenely dazed vocals enter with seamless cohesion, as the guitars assume a more twinkling intrigue. The wistfully melodic appeal arisen from gauzy vocals and evolving guitars — with a compelling soaring lingering past the two-minute turn — remind fondly of Souvlaki-era Slowdive. The captivating “Always/Never” certainly has us anticipating the project’s forthcoming EP.

This and other tracks can be streamed on the updating Obscure Sound’s ‘Emerging Shoegaze’ Spotify playlist.

We discovered this release via MusoSoup, as part of the artist’s promotional campaign.

Mike Mineo

I'm the founder/editor of Obscure Sound, which was formed in 2006. Previously, I wrote for PopMatters and Stylus Magazine. Want to submit your music? Check out our Submissions Page. For full PR campaigns -- personalized outreach to hundreds of blogs and playlist curators -- see my Music PR Services.

Leave a Reply

Your email address will not be published.