A dance-pop charisma shines on “My Groove,” another enveloping track from Stephanie Happening. The London-based artist caught our attention last month with the single “Don’t Lookie look” and its string-laden electro-pop energy, and now succeeds thoroughly here with “My Groove.” A bold, proud sense of individuality is apparent in the accompanying lyrics: “I was born to break the mold, never meant to do what I’m told / I won’t trade my rhythm for their own.” The emphasis of moving to one’s own design and inclinations is set amidst a bustling pop energy, contagious and sharp in its structural development.
“I won’t be another faded sound, when my beat shakes the whole ground,” a newly emergent vocal tone enamors, invigorating into the “turn the volume loud” bridge and ensuing central hook. Soulful vocals meld with an aptly grooving rhythmic pulse and synth-forward brightness, resulting in a fully memorable production from Stephanie Happening, a project that represents the alter ego of a male London-based artist with Dissociative Identity Disorder; the experience reflected in the project’s fused ethos (“of feminine and masculine energy”), and displays of cherished identity stir within “My Groove” as well.
“At its core, My Groove is about embracing your full, intense, and unapologetic identity,” the artist explains. “Whether you live with multiple identities like me, or simply refuse to be labeled, the message is the same: your difference is your power. This song is a declaration that your groove, your truth, is not something to hide. It’s something to show, proudly and loudly.”
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This and other tracks featured this month can be streamed on the updating Obscure Sound’s ‘Emerging Singles’ Spotify playlist.
We discovered this release via MusoSoup.
