With her new album SHIFT, Amara Fe melds catchy pop productions with a compelling statement of identity — playing as a 24-track exploration of empowerment, vulnerability, and reinvention. Blending sleek pop with soulful undercurrents, she transforms personal history and inherited musical lineage into something distinctly her own. It also represents a winning follow-up to her debut album, Reborn, released earlier this year.
A confident vocal styling and electro-pop momentum stirs on opening track “Eyes on me,” — with the vocals letting out “still got eyes on me … from my lips to my lashes to the fit I wear.” Throbbing synths and thumping rhythms maneuver seamlessly between wordless soulfulness and the lead vocal’s charismatic vigor. SHIFT quickly showcases its memorable pop-forward production with this opener, and it doesn’t let up with the subsequent “She’s the light,” venturing with rules-breaking lyrical defiance and move-making vigor. “I’m the spark, I’m the shift, I don’t ask, I exist,” the vocals proudly proclaim into bursting, melodic enjoyment.
A multitude of highlights show thereafter, ranging from the expressively soulful key-laden “Love loyal” to the club-ready “Look my way,” daring to “ride this flame” as the synths attain an effervescent pull amidst the culminating vocal momentum, beckoning to “look my way.” SHIFT consistently stirs in its magnetic pop songwriting and dynamic vocal pull, spanning from suave introspections to anthemic passion. SHIFT is a thorough success from Amara Fe.
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We discovered this release via MusoSoup.
