MP3: KiNo – “Won’t Do”

MP3: KiNo – “Won’t Do”

KiNo is an elusive psych-rock artist from London, via New York. His blog has some beautiful photos of Istanbul, and his music is pretty damn good. That’s all I know. His debut album, Map of the Universe, is a playful trip through various concoctions of psychedelia and prog-rock, not too distant from the mind-bending rock of Bryan Scary. But more accurately, his tightly infectious rockers are most reminiscent of Field Music, with his scraggly yet excited voice even sounding a lot like the Brewis brothers.

“Won’t Do” is slightly more straightforward than his more conceptual efforts, like the brass-tinged frenzy of “Dancing with a Rocket” or the Brit-pop-inspired trippiness of “Hypnotic”, but it serves as one of KiNo’s most easily engaging efforts. It’s fun and loose, which is a quality inherent on even his most ambitious tracks. Everything on Map of the Universe is fun, and well worth your time. While KiNo writes and performs all the songs, Jeff Blenkinsopp (Secret Machines, Ash, Vangelis) provides the crisp production his approach demands.

Official Site / BUY

Mike Mineo

I'm the founder/editor of Obscure Sound, which was formed in 2006. Previously, I wrote for PopMatters and Stylus Magazine.

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