Memoryy – “No Time Like Now”


Memoryy, the project of Albuquerque-by-way-of-Brooklyn artist Shaun Hettinger, continues to dazzle with an anthemic synth-pop sound on new track “No Time Like Now.” Fit for the summer season, with its vibrant vocals and effervescent synths, the track touts an upbeat feel and infectious chorus. Memoryy has seen ample success in recent years, writing the theme song for Netflix’s Chelsea Handler show and churning out well-received remixes for notable acts like Body Language — in addition to earning press everywhere from HuffPo to NYLON. Memoryy’s melodic, accessible sound and shimmering production results in a sound that’s quite easy to get into.

“After beating Pharrell to write Netflix’s Chelsea Handler theme, I’ve been trying to write another fun & upbeat Indie-Pop single in that same synth-happy Chelsea spirit,” Shaun says of this new track. “Sonically similar to Neon Indian, STRFKR, MGMT, & Washed Out, this single is perfect Summertime single. The optimistic hook “There’s No Time Like Now” beckons a crush for a first kiss, but also serves as a positive reminder for dreaming big & achieving all things possible.”

I’ve been replaying “No Time Like Now” the past week, and it’s the ideal synth-pop accompaniment to sunshine and smiles, capturing the optimistic and carpe diem spirit most of us tend to get during the warmer months.

“No Time Like Now” and other memorable tracks from this month can also be streamed on the updating Obscure Sound’s ‘Best of July 2019’ Spotify playlist.

The track is also featured in the genre-based, best-of Spotify compilation Catchy Electro and Synth-Pop.

Mike Mineo

I'm the founder/editor of Obscure Sound, which was formed in 2006. Previously, I wrote for PopMatters and Stylus Magazine.

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