French Inhaler – “PLASTIC OCEAN”

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Chicago-based synth-pop trio French Inhaler captivate on new single “PLASTIC OCEAN.” Blending post-punk rhythms and electronic textures, the single addresses themes of environmental decline through a retro-friendly, 1980s new wave lens. The group features Ashvin Prakash, Adam O’Leary, and Zane Chao.

Nostalgic synth tones, a driving percussive pulse, and a sturdy post-punk bass line open “PLASTIC OCEAN” with alluring energy. “I was waking up in plastic,” the lead intones thereafter, complemented by a jangly guitar tone that, alongside the playful synths and enveloping rhythm section, evokes the danceable post-punk of New Order. The singing lends an ethereal, introspective quality as the synth line frolics and the guitar work jangles, intertwining just past the one-minute turn as the delivery jumps into a more expressive vibrancy.

An effervescent synth-laden layering takes hold during the “dressed up” hook, seamlessly fitting between verses where the lead exudes a contemplative entrancement. “In my sleep, I hear the beat,” the phrasing energizes during a delightful bridge, gearing up into another glistening synth envelopment. “I’m in your dreams,” the voice continues into another immersive section, driving into a wholly satisfying finale where multiple layers of bright synths coexist with post-punk rhythms. “PLASTIC OCEAN” is a thorough success from French Inhaler, capturing a declining world, both in regard to environmental suffering and societal disconnect, amidst an absorbing synth-pop sound.

This and other tracks featured this month can be streamed on the updating Obscure Sound’s ‘Emerging Singles’ Spotify playlist.

We discovered this release via MusoSoup.

Mike Mineo

I'm the founder/editor of Obscure Sound, which was formed in 2006. Previously, I wrote for PopMatters and Stylus Magazine. Want to submit your music? Check out our Submissions Page. For full PR campaigns -- personalized outreach to hundreds of blogs and playlist curators -- see my Music PR Services.

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