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Posted April 16, 2021 by Chris in Features
 
 

A Race To Be The Best In The Music Industry

The All Time Best Selling Album 

The music industry is all about sales. Maybe not from the artists point of view, but one has to sell records to carry on making records. The position of best-selling record is of course something that all music makers would like to achieve. Award shows like The Grammys or The World Music Awards, were created to celebrate artists that have achieved high standards in their music careers.

Perspective On Music Sales

To understand the phenomenal achievement of the best-selling album ever, we have to first look at the sales of albums. In the world of music sales, it is considered a great achievement for an artist to sell 20 million copies of their album, as this more than makes up the budget. Most artists consider themselves lucky if they have sold 10 million or more copies of their album. This would be a great achievement for any artist to be proud of.

The current world best album was released in 1982. Almost 40 years ago and no album has been able to out sell this album to date. This does not necessarily mean that the artists are good or bad. Many things have to be taken into account about why an album sold a certain amount of copies. Things like the year in which the album was sold, the trend on the market, the selected audience, the marketing of the album and even things like music videos can add to the sale of an album

The King Of Pop

The number one best selling album of all time is none other than ‘Thriller’ by Michael Jackson. The album sold about 47.3 million copies worldwide. This is an astronomical achievement for any musical artist and has in almost 40 years never been able to be dethroned from that number one spot. In 1982 the entire earth population was at about 4.5 billion people. It is phenomenal to think that that more than 47 million people bought the album. 

One of the reasons that the album was so successful was due the brilliant marketing skills of Epic Records that signed the artist. In general, the marketing and release takes about six months. Epic dedicated two years to get everyone hooked on the idea of this album. Instead of having different release dates throughout the world they decided on one singular release date worldwide. November 30, 1982 would see the release of the album. 

Breakthroughs In Music

More than two years later, due to the astronomical amount of work that went into the launch of the album, Epic was still selling about a million copies of the album per month. But marketing and good music were not the only two reasons for its success. 

The album broke boundaries and you can see a similar thing in action when you visit website. It set a new trend in the music world as well as in the music video world and even in the world of politics. It addressed issues of race and equality that no other artist had ever achieved on this scale. 

Thriller remains to be the album that everyone still links to the best of Michael Jackson. The king of pop may have left us, but his legacy will forever remain with us. 


Chris

 
I listen to and write about music!