moa moa – “I Do, Florence”


A surefire success from UK band moa moa, “I Do, Florence” is a track bursting with buzzing pop hooks and entrancing guitar/synth interplay. An enveloping synth line and quaint bass swell quickly into guitar-bolstered expansion, the melodic vocals ascending accordingly. The track’s exciting intro, resembling an amped-up Tame Impala, progresses through numerous climactic sequences. Past the first minute, prancing keys and fragmented guitars surround an emotive vocal plea, with a brass-like whimper leading into the buzzing central hook. The track’s tonal variety is relentless, enjoyably emitting an unpredictable structural character that excites, further exemplified by the atmospheric bridge past the two-minute turn. moa moa’s “I Do, Florence” compels throughout.

This track and others featured this month can be streamed on the updating Obscure Sound’s ‘Best of March 2022’ Spotify playlist.

The track is also featured in the genre-based, best-of Spotify compilation Emerging Indie Rock.

Mike Mineo

I'm the founder/editor of Obscure Sound, which was formed in 2006. Previously, I wrote for PopMatters and Stylus Magazine.

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