the IV – “Same old story”

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Invigorating with thought-provoking introspection and a post-punk/alt-rock stylishness, “Same old story” is an impactful single from Norwegian project the IV. Thematically, it’s a philosophical endeavor — examining “our role as consumers of culture through the lens of Freud’s dream-work theory,” per the act, which is led by Ingvild Nærum.

Heavy bass throbs and ghostly vocals intertwine masterfully within lingering guitar tones, escalating into a title-touting excitement that diversifies from the darkening introspection apparent across the verses. Lusher vocal reflections approach the two-minute turn, echoing “the story remains the same,” with a nostalgic post-punk tint in the vein of The Chameleons UK. “Same old story” is a resonating showcase in style and thematic headiness from the IV.

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This and other tracks featured this month can be streamed on the updating Obscure Sound’s ‘Emerging Singles’ Spotify playlist.

Mike Mineo

I'm the founder/editor of Obscure Sound, which was formed in 2006. Previously, I wrote for PopMatters and Stylus Magazine. Want to submit your music? Check out our Submissions Page. For full PR campaigns -- personalized outreach to hundreds of blogs and playlist curators -- see my Music PR Services.

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