Echomatica – “Love Isn’t Always”

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Immersing with its dream-pop and electronic cohesion, “Love Isn’t Always” is the striking debut single from Echomatica, a band based in Auckland, Aotearoa, New Zealand. “It’s a song about the quiet unraveling of something once beautiful,” singer Charlie Maclean says. The single precedes their upcoming debut album, scheduled for this October. Inspirations, ranging from post-punk to shoegaze and retro-futurist synth-pop, contribute toward a consumingly stylish sound, on full display with “Love Isn’t Always.”

A dreamy electronic unveiling takes hold right away, as serene synths meld with gentle percussion in crafting a memorable soundscape. Twinkling keys and moody guitar elements then arrive with seamless integration, balancing effervescent and nocturnal qualities in their respective instrumentation. The “hanging on now” vocal presence follows, conjuring a lush introspection that melds with hypnotic rhythms for an aesthetic fondly reminiscent of Portishead. “Love is a dangerous dream,” they continue as the guitars and twinkling elements continue to converge, developing into a lingering distortion as the final minute approaches. “Love Isn’t Always” is a riveting, atmospheric success from Echomatica.

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This and other tracks featured this month can be streamed on the updating Obscure Sound’s ‘Emerging Singles’ Spotify playlist.

We discovered this release via MusoSoup.

Mike Mineo

I'm the founder/editor of Obscure Sound, which was formed in 2006. Previously, I wrote for PopMatters and Stylus Magazine. Want to submit your music? Check out our Submissions Page. For full PR campaigns -- personalized outreach to hundreds of blogs and playlist curators -- see my Music PR Services.

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