Kansas City-based artist Jared Bond channels a timeless power-pop and rock cohesion on new single “Love and Reason.” Its reference to love as a “chugging engine” and source of energy imparts a positive message, with further encouragements — that change is natural, and that it’s okay to let go of the past — melding with jangling guitars and harmonious vocal layers. “The world is changing, am I losing my place?” his heart-aching vocals continue, introspective and approachable. The track — which was made in collaboration with David Bennett of Akkilles — is a thorough success in regards to its production and melodic drive.
Conjuring an aesthetic reminding fondly of Matthew Sweet in its mixture of warming power-pop and vulnerable lyrical entrancement, “Love and Reason” unfolds with magnetic allure. Bond’s vocals refer to personal choices, and their shadow-like looming impacts, move with climactic enjoyment into the blissful central hook — advising “you don’t need to go back” and to “let go of the past” as mellow, layered guitars and gentle rhythms coexist alongside. “What could be more human than that?” the vocals punctuate there, bolstering the track’s sympathetic, comforting thematic qualities. “Love and Reason” is a thoroughly inviting success of a track from Jared Bond, who along with Bennett recorded it at Kansas City’s Aorist Studios, where they handled all of its instrumentation.
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This and other tracks featured this month can be streamed on the updating Obscure Sound’s ‘Emerging Singles’ Spotify playlist.
We discovered this release via MusoSoup.
