Zachary Mason – “Sweetheart”

Guildford, England-based artist Zachary Mason delivers a powerful, compelling rock sound on “Sweetheart,” a track exploring the profound wonder of love and relationships. Featuring a hard-hitting, ’80s-inspired crescendo and a high-flying guitar solo, the production balances psych-rock splendor with seasoned contributions from bassist John Thomasson (Little Big Town) and rock drummer Nate Barnes (Rose Hill Drive).

Memorable guitar tones, finding a balance between hazy and anthemic, move with solemn intrigue as Mason’s ghostly vocals emerge. “Sweetheart, woman, the one you call your own,” he lets out. “Treasure, you found her. You gave her heart a home.” Glimmering keys inject seamlessly as the spacious sense of momentum continues, culminating in a brief silence and then eruption of nostalgic guitar ardor, past the one-minute turn.

A head-nodding rhythm section, with steady rhythms and rollicking bass, also eases in enjoyably — giving way to soaring guitar work that combines with the rhythmic backing for an absorbing psych-rock splendor. “Wrote her name down in your history,” that sequence begins, smitten in its declarations of love’s power. “Sweetheart, she is your lady,” Mason’s debonair vocals continue there. A scorching-hot guitar solo unveils as the track’s final minute comes into view, finding a lovely ground between ’80s anthemic rock and ’90s alternative (like Gish-era Pumpkins). “Sweetheart” is another standout showcase in songwriting from Zachary Mason.

This and other tracks featured this month can be streamed on the updating Obscure Sound’s ‘Emerging Singles’ Spotify playlist.

We discovered this release via MusoSoup.

Mike Mineo

I'm the founder/editor of Obscure Sound, which was formed in 2006. Previously, I wrote for PopMatters and Stylus Magazine. Want to submit your music? Check out our Submissions Page. For full PR campaigns -- personalized outreach to hundreds of blogs and playlist curators -- see my Music PR Services.

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