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Posted August 6, 2021 by Mike Mineo in Rock
 
 

Always You – “Have It Your Way”


“Have It Your Way” is a fantastic track from Always You, the Los Angeles-based project of Anton and Christoph Hochheim, whose previous project Ablebody churned out sophisti-pop gems like “One Dime a Day.” The brothers were also previously part of New York-based group The Pains of Being Pure at Heart, while Anton is also a member of Beach Fossils.

Fans of sophisti-pop in the vein of Prefab Sprout and Aztec Camera will easily fall for the project’s sound, evidenced by the immediate “Have It Your Way.” Suave vocals and jangly guitar flickers engage initially, driving to a replay-inducing hook — “and your temper
said I don’t need for you to validate my life.” A brassy adornment in the closing moments plays with a stylish savviness, leading cohesively into one final hooky go-around.

The track’s excellent music video, directed by Saoli Nash, is striking visually, capturing a series of ritualistic scenes as the brothers try to contact the “spirit” (played by Simran Jehani). “We wanted the video to be light-hearted and fun,” explains Anton, “while touching on the heavier subjects of nostalgia, memory, failed love and the scars it leaves on our conscious and subconscious minds.”

“Have It Your Way” comes via the newly released album Bloom Off the Rose, produced by Jerry Paper (aka Lucas Nathan) and mixed by Kenny Gilmore (Weyes Blood, Julia Holter, Chris Cohen).

“Have It Your Way” and other memorable tracks from this month can also be streamed on the updating Obscure Sound’s ‘Best of August 2021’ Spotify playlist.

The track is also featured in the genre-based, best-of Spotify compilation Emerging Indie Rock.

Also Featured: Best Tracks of 2021

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Mike Mineo

 
I'm the founder/editor of Obscure Sound. I used to write for PopMatters and Stylus Magazine. Send your music to [email protected].