SURESON – “Rich Kidz”


Peppy guitar swipes and gorgeous string infusions lead a fantastic production on “Rich Kidz,” a new single from Phoenix-based artist SURESON. Power-pop, chamber-pop, and rock elements converge with delectable immersion, excelling in both the title-touting string infusions and jangling verses. “The rich kids get what they want,” the central hook exudes, traversing infectiously into observations — “they’re driving their sports cars, a trust fund baby,” — that do more than hint at a class divide.

Plucky vocal effects past the one-turn meld with the strings and vibrant acoustics for a sound fondly reminiscent of MGMT. Similarly, the track never lets up in its melodic charm; it’s firmly replay-inducing in its hooky vigor. Songwriter Tyler Matock captures a compelling, angst-y spirit in the track’s thematic comparisons, while also reveling in a sense of self-confidence via the production’s hooky radiance. “Rich Kidz” is a thorough success from SURESON.

Check out the track’s music video:

This and other tracks featured this month can be streamed on the updating Obscure Sound’s ‘Emerging Singles’ Spotify playlist.

We discovered this release via MusoSoup, as part of the artist’s promotional campaign.

Mike Mineo

I'm the founder/editor of Obscure Sound, which was formed in 2006. Previously, I wrote for PopMatters and Stylus Magazine.

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