Kanye West prefers to make moves in bright lights, so it’s only relatively surprising that he unveiled his new track “New Slaves” via video projections on buildings around the world on Friday night. The most circulated video of “New Slaves”, which you can view above, takes place at the corner of Bedford and N. 7 in Williamsburg, Brooklyn. Imagine a fun Friday night out, and on the way home you get treated to a projection of a new Kanye track on a generic-looking building. Is it a hallucination? Nah, just a fun publicity stunt. Just imagine living in that building. Good luck sleeping tonight.
Kanye’s web site currently features a map of the world, which indicates where all sixty-six of such similar projections will take place. “New Slaves” will be on the follow-up to 2010’s My Beautiful Dark Twisted Fantasy. Kanye will appear on the SNL season finale later tonight, where he’s rumored to unveil a track or two off his currently untitled 2013 album.