We posted “All My Love” from Shaun Hettinger/Memoryy last month, and the music video for the track is equally worthwhile. Directed by Asa Shumskas Tait, the vibrant and creative video finds Hettinger admist a desert-set course, as various characters – from menacing foes to killer clowns – race with their own heads. The concept was inspired from a PS3 game that Asa worked on, where the concept was similar.”The player-avatar scale went haywire and their faces intersected in crazy ways with the track,” he told Nylon for the track’s premiere. And speaking of that premiere, their description of the video – “Mario Kart meets Mad Max meets a gnarly acid trip” – is certainly spot on.
Note: Memoryy is or was represented at some point by Obscure PR, which is affiliated with Obscure Sound.