The Mellons – “What A Time To Be Alive”

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A poignant rocker with throwback appeal, “What A Time To Be Alive” is a melodic track from The Mellons, a four-piece from Salt Lake City. The verse’s lyrics — speaking to being “lost in a moment,” and within a dream-like state — is complemented by playful guitars and subtle baroque-pop elements, particularly in the twinkling keys and underlying brassiness.

A more prominent orchestral flourish emerges prior to the irresistible title-referencing chorus, exuding a hypnotic and replay-inducing appeal. The band’s charming synergizing of baroque-pop and rock is especially apparent in this infectious sequence. The band’s vintage charm meshes with a modern synergy throughout this memorable track.

The band is led by songwriting duo of Andrew Beck and Rob Jepson, and are joined by multi-instrumentalist and producer Dennis Fuller on bass, and percussionist Ian Francis on drums.

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This track and others featured this month can be streamed on the updating Obscure Sound’s ‘Best of June 2022’ Spotify playlist.

Mike Mineo

I'm the founder/editor of Obscure Sound, which was formed in 2006. Previously, I wrote for PopMatters and Stylus Magazine. Want to submit your music? Check out our Submissions Page. For full PR campaigns -- personalized outreach to hundreds of blogs and playlist curators -- see my Music PR Services.

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