The Rug – “Alchemy”


Revealing a timeless-sounding balladry, “Alchemy” is the latest single from New Jersey-based duo The Rug. Taking inspiration from staples like ELO and Pink Floyd, its integration of classic-rock and modern pop appeal makes for a resonating success.

The quaint piano-driven initial momentum begins to escalate upon the “it’s just a little alchemy,” remark, soaring thereafter into a powerful psych-pop glow, with a McCartney-esque vocal yearning. The track’s range — from rousing theatrics like the “price that I pay to be near you,” to the initial solemnness — is wholly riveting, marking another success from the duo, who broke out in 2021 with the track “All I Wanna Do.” Their ascent firmly continues with this gem.

This and other tracks featured this month can be streamed on the updating Obscure Sound’s ‘Best of December 2023’ Spotify playlist.

Mike Mineo

I'm the founder/editor of Obscure Sound, which was formed in 2006. Previously, I wrote for PopMatters and Stylus Magazine.

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