Matt Monsoor – “Pareidolia”


A new single from Wisconsin-based artist Matt Monsoor, “Pareidolia” weaves lingering acoustics, touches of piano, and string-laden elegance for an entrancing folk sound. Inspired by both a Bathtub Cig song and the term “pareidolia,” which the artist first heard on NPR, the effort marks the second song from three-track EP Better Things, releasing on cassette.

A title-touting refrain finds striking, ghostly accompaniment in eerie piano stylings and a subtle backing textural engrossment. It’s an aptly involved production, with the track title itself referring to the phenomena of perceiving images/faces in random objects. “Could be a king or a queen, is it a busy bee?” lyrics emphasize that state of blurred lines, when interpreting one’s own place and time. “Pareidolia” is a thorough success from Monsoor, who first caught our ears with the track “Galloway” in 2021.

This and other tracks featured this month can be streamed on the updating Obscure Sound’s ‘Emerging Singles’ Spotify playlist.

Mike Mineo

I'm the founder/editor of Obscure Sound, which was formed in 2006. Previously, I wrote for PopMatters and Stylus Magazine.

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