new body electric – “every day”

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Portland, Oregon-based act new body electric shine on their latest single “every day” — a consuming blend of psych-pop and indie-rock they describe as “a song about putting on a face to get through the day.” Debonair bass and shimmering doses of synths combine for a laid-back atmospheric pull to start, building seamlessly into a multi-vocal layering that lets out “but I know there’s no consequence, for feeling alive” as a palpable sense of momentum continues.

A heightened, enthused vocal pitch arrives next, pairing with twangy guitar adornments, flashes of vibrant synths, and infectious rhythms for a wholly satiating glow-up of a hook. “Every day I say the words, you don’t have the time, an impossible bind,” the vocals let out there, achieving a lovely balance of psych-pop radiance and pulsing rock prowess. “every day” is a thoroughly inviting output from new body electric.

This and other tracks featured this month can be streamed on the updating Obscure Sound’s ‘Emerging Singles’ Spotify playlist.

Mike Mineo

I'm the founder/editor of Obscure Sound, which was formed in 2006. Previously, I wrote for PopMatters and Stylus Magazine. Want to submit your music? Check out our Submissions Page. For full PR campaigns -- personalized outreach to hundreds of blogs and playlist curators -- see my Music PR Services.

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