new body electric – “every day”

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Portland, Oregon-based act new body electric shine on their latest single “every day” — a consuming blend of psych-pop and indie-rock they describe as “a song about putting on a face to get through the day.” Debonair bass and shimmering doses of synths combine for a laid-back atmospheric pull to start, building seamlessly into a multi-vocal layering that lets out “but I know there’s no consequence, for feeling alive” as a palpable sense of momentum continues.

A heightened, enthused vocal pitch arrives next, pairing with twangy guitar adornments, flashes of vibrant synths, and infectious rhythms for a wholly satiating glow-up of a hook. “Every day I say the words, you don’t have the time, an impossible bind,” the vocals let out there, achieving a lovely balance of psych-pop radiance and pulsing rock prowess. “every day” is a thoroughly inviting output from new body electric.

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This and other tracks featured this month can be streamed on the updating Obscure Sound’s ‘Emerging Singles’ Spotify playlist.

Mike Mineo

I'm the founder/editor of Obscure Sound, which was formed in 2006. Previously, I wrote for PopMatters and Stylus Magazine. Want to submit your music? Check out our Submissions Page. For full PR campaigns -- personalized outreach to hundreds of blogs and playlist curators -- see my Music PR Services.

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