The Wild Kindness – “Pay That Price”


A rousing single that meshes nostalgic alt-rock charm with orchestral flourishes, “Pay That Price” is a new single from The Wild Kindness, a band from Austin, Texas. Swift strings and flourishing woodwinds complement suave guitar fixtures, bolstering multi-layered vocal enthusiasm with hooky entrancement.

Twinkling keys lead into the enamoring “no shame in taking my time,” chorus, shrugging enjoyably upon learning that “worlds collide.” Strings creep in with fun mystique, with the woodwinds emitting a perkier effect that stands out amidst the steady guitar-laden nostalgia and convincing vocals. “Pay That Price” is an addictive earworm from The Wild Kindness.

This and other tracks featured this month can be streamed on the updating Obscure Sound’s ‘Best of June 2023’ Spotify playlist.

Mike Mineo

I'm the founder/editor of Obscure Sound, which was formed in 2006. Previously, I wrote for PopMatters and Stylus Magazine.

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