Joseon – “FiENDS”

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A hooky rock sound complements critiques on an image-obsessed culture on “FiENDS,” a compelling new single from Joseon. The Los Angeles-based quartet impress with a variety of gripping moments throughout, from the emotive guitar/vocal interplay in the first minute+ to the satiating rhythmic build-up in the second half.

An illuminated guitar lead flows with nostalgic ferocity amidst yearning vocal tones. “Don’t sugarcoat a smile, your teeth look great,” the lyrics illustrate the beauty of natural charms over artificial facades. The final minute features a climactic unveiling around the three-minute turn into a gorgeous, sprawled-out rock soaring, putting a bow on this success from Joseon.

“FiENDS” represents the second single from the band’s upcoming debut EP, YOUTHiNASiA.

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This and other tracks featured this month can be streamed on the updating Obscure Sound’s ‘Emerging Singles’ Spotify playlist.

The track is also featured in the genre-based, best-of Spotify compilation Emerging Indie Rock.

Mike Mineo

I'm the founder/editor of Obscure Sound, which was formed in 2006. Previously, I wrote for PopMatters and Stylus Magazine. Want to submit your music? Check out our Submissions Page. For full PR campaigns -- personalized outreach to hundreds of blogs and playlist curators -- see my Music PR Services.

1 Comment

  1. these guys put on one of the most best live shows i’ve seen in years at south by southwest. waiting for them to blow up!

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